Using Customer Visits and Indepth Interviews, K.C. Associates conducts one-on-one discussions with customers rather than the group discussion of  Focus Groups or Customer Forums.

Customer Visits allow the client to experience the environment of the customer.

K.C. Associates conducts Customer Visits with or without their clients.  An interview script is used to gather the pertinent information.  

Millions of dollars are wasted each year because Customer Visits are not conducted in a systematic way.  K.C. Associates has prepared a half-day course to train in-house employees on gathering information during customer visits.