Industry Studies

In addition to the custom marketing research for our clients, each year, K.C. Associates completes syndicated studies covering analytical instruments, life science systems and laboratory equipment.  K.C. Associates studies are actual end-user surveys, not the usual "term-paper" reports.  These studies aid management in obtaining information for making critical business decisions.

NOW AVAILABLE - Service for Laboratory Instruments Study 2007 Single Manufacturer Service and Equipment Management Analytical and Life Science instrument service and support has evolved into one stop service plans.  More than 1,200 scientists working in laboratories in the US and Europe provide information about their current and preferred service providers. These offerings are to maintain, repair, report and consult regardless of the manufacturer.  Find out if these plans are being welcomed by the scientific community.  If they are really all they claim to be and much, much more.
Advances in HPLC:  Fast LC - December, 2006 What Current and Potential Users Think Study This U.S. and European study provides manufacturers with nearly 700 responses needed from those who are currently using and those that plan to use Fast LC in the future.  Knowing what the current and potential customers think about Fast LC is essential if you are offering or consider offering Fast LC systems, components or columns.
Web Sites Study of Laboratory Instrument Manufacturers 2006 This U.S. study provides manufacturers with the customer input needed to improve and update their Web sites as a tool for continued competitive advantage.  The reader will find over 2,450 customer ratings of laboratory instrument manufacturers' Web sites.
Support and Services for Analytical and Life Sciences Instruments Study 2004 In a market with slow growth, this study helps manufacturers whose products are not highly differentiated understand customers' expectations for support and services.  More than 550 respondents from the U.S. provided insights on expectations for new services, current usage of service contracts, the role of the Internet and much, much more.
Sources of Information Study 2002 When considering the budget for Marketing Communication with customers, it is important to know how customers get the information they need.  Providing the right information at the right place is essential to continued growth and profitability.  It is also important to understand the process used for an immediate purchase and how it differs from gathering the information for future purchases.  Do scientists attend tradeshows?  Do they look at advertising?  How about direct mail?