Conjoint (Trade-off) Analysis



Conjoint (Trade-off) Analysis tests alternatives and 
trade-offs including product features, price and brand 
name.  With Conjoint (Trade-off) Analysis, customers 
make choices the same way they do in real life evaluating 
an entire product at one time.  Choices are made 
trading-off entire sets of features one against the other. 
         How to Contact 
          K.C. Associates

? Are you sure you have
the right features 
at the right price 
for the right audience?

? What levels of 
product attributes are 
most or least desirable 
in the customer's mind?

? What is the highest
acceptable price?
Does the brand name
make a difference?

 

? What product features
are important or 
unimportant 
to the customer?

 


  

 

 

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